Temptation over time: Delays help

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


Does temptation decline over time? Recent studies have highlighted the importance of Pavlovian processes but less is known about how these responses change over time. In a laboratory experiment, every subject made a choice between a banana and chocolate, but a treatment group was informed in advance about the existence of the upcoming choice. These treated subjects were 28% more likely to ultimately choose a banana. Testing an alternative hypothesis of limited willpower, I find no evidence of a simple resource depletion effect using previously induced effort.

Original languageEnglish
Pages (from-to)752-761
Number of pages10
JournalJournal of Economic Behavior and Organization
Publication statusPublished - 2020 Sept


  • Food choice
  • Temptation
  • Waiting period

ASJC Scopus subject areas

  • Economics and Econometrics
  • Organizational Behavior and Human Resource Management


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