TY - JOUR
T1 - The emergence of internet shopping in Japan
T2 - Identification of shopping orientation-defined segments
AU - Gehrt, Kenneth C.
AU - Onzo, Naoto
AU - Fujita, Kazuyoshi
AU - Rajan, Mahesh N.
PY - 2007/3
Y1 - 2007/3
N2 - Although Japanese Internet retailing is on the verge of rapid growth, relatively little is currently known about Japanese nonstore shopping behavior in general and Japanese Internet shopping in particular. This study explores Japanese shopping orientations as they relate to Internet shopping by examining shopping orientation-defined segments of Japanese Internet users. Internet shopping segments of Shopping Enjoyment, Brand Browser, Price Browser, and Dislikes Shopping are identified. High-frequency Internet shoppers are found to reside in the Shopping Enjoyment segment, and upscale consumers are found to reside in the Brand Browser segment.
AB - Although Japanese Internet retailing is on the verge of rapid growth, relatively little is currently known about Japanese nonstore shopping behavior in general and Japanese Internet shopping in particular. This study explores Japanese shopping orientations as they relate to Internet shopping by examining shopping orientation-defined segments of Japanese Internet users. Internet shopping segments of Shopping Enjoyment, Brand Browser, Price Browser, and Dislikes Shopping are identified. High-frequency Internet shoppers are found to reside in the Shopping Enjoyment segment, and upscale consumers are found to reside in the Brand Browser segment.
UR - http://www.scopus.com/inward/record.url?scp=34247354521&partnerID=8YFLogxK
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U2 - 10.2753/MTP1069-6679150206
DO - 10.2753/MTP1069-6679150206
M3 - Article
AN - SCOPUS:34247354521
SN - 1069-6679
VL - 15
SP - 167
EP - 177
JO - Journal of Marketing Theory and Practice
JF - Journal of Marketing Theory and Practice
IS - 2
ER -