Abstract
The authors examined 905 new product innovations introduced since September 1988 to determine the influences on product innovativeness, with a specific interest in strategic alliances, or cooperative strategies. Findings suggest that single firms, horizontal cooperative strategies, small and mixed'sized firms, biochemical industries, cross‐industry product offerings, cross‐industry cooperations, the progression of time, and European firms tend to indicate significantly more innovative products. Implications are proposed for business practitioners and researchers with specific application to the diffusion of innovation.
| Original language | English |
|---|---|
| Pages (from-to) | 621-636 |
| Number of pages | 16 |
| Journal | Strategic Management Journal |
| Volume | 16 |
| Issue number | 8 |
| DOIs | |
| Publication status | Published - 1995 |
| Externally published | Yes |
Keywords
- cooperative strategy
- innovation
- new product development
- strategic alliances
- technology management
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management