The role of strategic alliances in high‐technology new product development

Masaaki Kotabe*, K. Scott Swan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

281 Citations (Scopus)


The authors examined 905 new product innovations introduced since September 1988 to determine the influences on product innovativeness, with a specific interest in strategic alliances, or cooperative strategies. Findings suggest that single firms, horizontal cooperative strategies, small and mixed'sized firms, biochemical industries, cross‐industry product offerings, cross‐industry cooperations, the progression of time, and European firms tend to indicate significantly more innovative products. Implications are proposed for business practitioners and researchers with specific application to the diffusion of innovation.

Original languageEnglish
Pages (from-to)621-636
Number of pages16
JournalStrategic Management Journal
Issue number8
Publication statusPublished - 1995
Externally publishedYes


  • cooperative strategy
  • innovation
  • new product development
  • strategic alliances
  • technology management

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management


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