Theoretical paradigms, issues, and debates

Masaaki Kotabe, Kristiaan Helsen

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish
Title of host publicationThe SAGE Handbook of International Marketing
PublisherSAGE Publications Inc.
Number of pages10
ISBN (Electronic)9780857021007
ISBN (Print)9781412934282
Publication statusPublished - 2009 Jan 1
Externally publishedYes

ASJC Scopus subject areas

  • Social Sciences(all)

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