| Original language | English |
|---|---|
| Pages (from-to) | 38-43 |
| Number of pages | 6 |
| Journal | Marketing Management |
| Volume | 15 |
| Issue number | 2 |
| Publication status | Published - 2006 Mar |
| Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing