Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective

Kenneth C. Gehrt, Mahesh N. Rajan, Matthew O'brien, Tomoaki Sakano, Naoto Onzo

Research output: Chapter in Book/Report/Conference proceedingChapter


This study uses consumer logistics theory as a framework to identify factors that may critically affect usage of high-speed rail for intercity business travel. The study is based on data gathered from 398 air travelers who were traveling for business purposes. LISREL is used to develop a measurement model that includes four consumer logistics functions: safety, connections, on-board amenities, and information. The final structural model shows 1) two of these functions, safety and connections, both positively related to travel effectiveness and efficiency and 2) effectiveness and efficiency both positively related to high-speed rail service usage intention. The model also shows that it is efficiency of high-speed rail rather than effectiveness that is most strongly related to usage intentions.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages1
Publication statusPublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173


  • Actual Time
  • Empirical Support
  • Measurement Model
  • Monetary Cost
  • Transit Time

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management


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