The Formula 1 World Championship Japanese Grand Prix (denoted SUZUKA F1) has been held in Suzuka city in the Mie Prefecture of Japan every year since 2009. This event gathers a large number of motor racing fans around the circuit. The total number of attendees over three days amounts to more than 200,000. Reducing the traffic congestion around expressway interchanges (ICs) and decreasing the departure times of return traffic during peak hours are of critical importance not only for short-term transportation demand management (TDM) measures but also for sustainable development management in Suzuka city as a tourism destination. The chapter starts a brief review of previous studies on the TDM measures to identify the current trends in both their methodological and problem-oriented approaches and then introduces our approach called the area marketing and management approach (AMMA) relating to an issue on how we can pursue the sustainable development in tourism destinations. Based on the concept of the AMMA, a set of the Smart TDM measures are proposed involving the development of the application software that will be used as an interactive communication tool. The validity of the repeated applications of the Smart TDM measures is empirically examined by assessing the most recent experiences at the SUZUKA F1 until 2017. The limitations to what the current Smart TDM measures can do are finally discussed to improve the smartness of these TDM measures to contribute to the sustainable area development.