TY - GEN
T1 - Walk rally application for revitalizing shopping areas
AU - Ieiri, Yuya
AU - Hishiyama, Reiko
AU - Nakajima, Yuu
N1 - Funding Information:
This research was supported by the subsidy for the Fusion of Science and Technology (FOST) in Japan and Waseda University Grant for Special Research Projects. This experiment was carried out as part of the Shopping District Assistance Project by Shinjuku Ward. Furthermore, we are grateful for the great cooperation of everyone in the three shopping districts that took part in this experiment.
Publisher Copyright:
© 2018 Association for Computing Machinery.
PY - 2018/12/6
Y1 - 2018/12/6
N2 - We investigated whether shoutengai, old shopping districts in Japan, can be revitalized by solving the disparity problem in the number of customers among shoutengai according to their location and by solving the problem of inequality in popularity among the stores in a shoutengai. We developed the “store appeal value”, which is unique index of showing the attractiveness of a store and developed a walk rally application based on incentives based on the store appeal value. We investigated whether shoutengai can be revitalized by using our walk rally application. To verify the effectiveness of the proposed application , we conducted a demonstration experiment involving three shoutengai in Shinjuku Ward, Tokyo. By analyzing the behavior logs obtained from the experiment, we clarified that our store appeal value is appropriate. We were also able to show that it is possible to revitalize shoutengai by using our walk rally application, that is, to distribute customers among shoutengai and among stores in a shoutengai.
AB - We investigated whether shoutengai, old shopping districts in Japan, can be revitalized by solving the disparity problem in the number of customers among shoutengai according to their location and by solving the problem of inequality in popularity among the stores in a shoutengai. We developed the “store appeal value”, which is unique index of showing the attractiveness of a store and developed a walk rally application based on incentives based on the store appeal value. We investigated whether shoutengai can be revitalized by using our walk rally application. To verify the effectiveness of the proposed application , we conducted a demonstration experiment involving three shoutengai in Shinjuku Ward, Tokyo. By analyzing the behavior logs obtained from the experiment, we clarified that our store appeal value is appropriate. We were also able to show that it is possible to revitalize shoutengai by using our walk rally application, that is, to distribute customers among shoutengai and among stores in a shoutengai.
KW - Activating shopping areas
KW - Customer behavior
KW - Incentive design
KW - Smartphone
KW - Walk rally application
UR - http://www.scopus.com/inward/record.url?scp=85059945133&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85059945133&partnerID=8YFLogxK
U2 - 10.1145/3287921.3287942
DO - 10.1145/3287921.3287942
M3 - Conference contribution
AN - SCOPUS:85059945133
T3 - ACM International Conference Proceeding Series
SP - 344
EP - 350
BT - Proceedings of the 9th International Symposium on Information and Communication Technology, SoICT 2018
PB - Association for Computing Machinery
T2 - 9th International Symposium on Information and Communication Technology, SoICT 2018
Y2 - 6 December 2018 through 7 December 2018
ER -