Who follows whom? Asymmetric competition in cross-border market expansion

Kai Yu Hsieh; Ming Jer Chen

Who follows whom? Asymmetric competition in cross-border market expansion

Kai Yu Hsieh^*, Ming Jer Chen

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

We refine the concept of asymmetric competition by considering the difference in magnitude and directionality. Drawing on the awareness-motivation- capability framework in competitive dynamics research, we examine a firm's propensity of matching a rival's expansion overseas as influenced by their asymmetric market commonality. We tested our hypotheses by studying 650 geopraphical expansions made by Taiwanese PC firms in Mainland China from 1999 to 2005, revealing that a moderate magnitude of (either positive or negative) asymmetry increases matching propensity, whereas an extremely high (or low) magnitude has the opposite effect. Our research injects the dyadic consideration into the study of who-follows-whom, a long-standing concern in international business research.

Original language	English
Title of host publication	Academy of Management 2009 Annual Meeting: Green Management Matters, AOM 2009
Publication status	Published - 2009
Externally published	Yes
Event	69th Annual Meeting of the Academy of Management, AOM 2009 - Chicago, IL Duration: 2009 Aug 7 → 2009 Aug 11

Other

Other	69th Annual Meeting of the Academy of Management, AOM 2009
City	Chicago, IL
Period	09/8/7 → 09/8/11

Keywords

Asymmetric competition
Competitive dynamics
Cross-border market expansion

ASJC Scopus subject areas

Management Information Systems
Management of Technology and Innovation
Industrial relations

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Who follows whom? Asymmetric competition in cross-border market expansion",

abstract = "We refine the concept of asymmetric competition by considering the difference in magnitude and directionality. Drawing on the awareness-motivation- capability framework in competitive dynamics research, we examine a firm's propensity of matching a rival's expansion overseas as influenced by their asymmetric market commonality. We tested our hypotheses by studying 650 geopraphical expansions made by Taiwanese PC firms in Mainland China from 1999 to 2005, revealing that a moderate magnitude of (either positive or negative) asymmetry increases matching propensity, whereas an extremely high (or low) magnitude has the opposite effect. Our research injects the dyadic consideration into the study of who-follows-whom, a long-standing concern in international business research.",

keywords = "Asymmetric competition, Competitive dynamics, Cross-border market expansion",

author = "Hsieh, {Kai Yu} and Chen, {Ming Jer}",

year = "2009",

language = "English",

booktitle = "Academy of Management 2009 Annual Meeting: Green Management Matters, AOM 2009",

note = "69th Annual Meeting of the Academy of Management, AOM 2009 ; Conference date: 07-08-2009 Through 11-08-2009",

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AU - Hsieh, Kai Yu

AU - Chen, Ming Jer

PY - 2009

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N2 - We refine the concept of asymmetric competition by considering the difference in magnitude and directionality. Drawing on the awareness-motivation- capability framework in competitive dynamics research, we examine a firm's propensity of matching a rival's expansion overseas as influenced by their asymmetric market commonality. We tested our hypotheses by studying 650 geopraphical expansions made by Taiwanese PC firms in Mainland China from 1999 to 2005, revealing that a moderate magnitude of (either positive or negative) asymmetry increases matching propensity, whereas an extremely high (or low) magnitude has the opposite effect. Our research injects the dyadic consideration into the study of who-follows-whom, a long-standing concern in international business research.

AB - We refine the concept of asymmetric competition by considering the difference in magnitude and directionality. Drawing on the awareness-motivation- capability framework in competitive dynamics research, we examine a firm's propensity of matching a rival's expansion overseas as influenced by their asymmetric market commonality. We tested our hypotheses by studying 650 geopraphical expansions made by Taiwanese PC firms in Mainland China from 1999 to 2005, revealing that a moderate magnitude of (either positive or negative) asymmetry increases matching propensity, whereas an extremely high (or low) magnitude has the opposite effect. Our research injects the dyadic consideration into the study of who-follows-whom, a long-standing concern in international business research.

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KW - Competitive dynamics

KW - Cross-border market expansion

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M3 - Conference contribution

AN - SCOPUS:84863352045

BT - Academy of Management 2009 Annual Meeting: Green Management Matters, AOM 2009

T2 - 69th Annual Meeting of the Academy of Management, AOM 2009

Y2 - 7 August 2009 through 11 August 2009

ER -

Who follows whom? Asymmetric competition in cross-border market expansion

Abstract

Other

Keywords

ASJC Scopus subject areas

UN SDGs

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