Who imitates whom?: A study on new product introductions in the Japanese non-alcoholic beverage industry

Shigeru Asaba; Marvin Lieberman

doi:10.4324/9781315560892

Who imitates whom? A study on new product introductions in the Japanese non-alcoholic beverage industry

Shigeru Asaba, Marvin Lieberman

Graduate School of Business and Finance

Research output: Chapter in Book/Report/Conference proceeding › Chapter

3 Citations (Scopus)

Abstract

Imitation is a ubiquitous phenomenon in the business world. Firms imitate one another in the introduction of new products and processes, in the timing of investment, in the entry into foreign markets, and in the adoption of managerial methods and organizational forms. Imitation is also a complex phenomenon, for which management scholars have proposed a range of underlying motivations (Lieberman and Asaba, 2006; Ordanini, Rubera, and DeFillippi, 2008).

Original language	English
Title of host publication	Japanese Management in Evolution
Subtitle of host publication	New Directions, Breaks, and Emerging Practices
Publisher	Taylor and Francis
Pages	127-154
Number of pages	28
ISBN (Electronic)	9781317199663
ISBN (Print)	9781138673366
DOIs	https://doi.org/10.4324/9781315560892
Publication status	Published - 2017 Jan 1

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

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Who imitates whom? A study on new product introductions in the Japanese non-alcoholic beverage industry

Abstract

ASJC Scopus subject areas

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