Winning in Asia, Japanese style: Market and nonmarket strategies for success

Vinod K. Aggarwal*, Shujiro Urata

*Corresponding author for this work

Research output: Book/ReportBook

2 Citations (Scopus)


Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.

Original languageEnglish
PublisherPalgrave Macmillan
Number of pages282
ISBN (Electronic)9781137109262
ISBN (Print)9780312239107
Publication statusPublished - 2016 Apr 30

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting
  • General Social Sciences


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