TY - GEN
T1 - Wireless LAN access point deployment and pricing with location-based advertising
AU - Zhang, Cheng
AU - Liu, Zhi
AU - Gu, Bo
AU - Yamori, Kyoko
AU - Tanaka, Yoshiaki
N1 - Funding Information:
This work is part of the Grant-in-Aid for Young Scientists (B) research programme with grant number 16K18109, which is financed by Japan Society for the Promotion of Science (JSPS).
Publisher Copyright:
© 2017 IFIP.
PY - 2017/7/1
Y1 - 2017/7/1
N2 - In order to improve the quality of service (QoS) for mobile users (MUs) and save investment cost for deploying new cellular base station, mobile network operators (MNOs) are deploying wireless local area network (LAN) access points (APs) to offload MU's traffic from cellular network to wireless LAN. However, offloading too much traffic from cellular network may impair MNO's profit since the cellular network price is higher than that of wireless LAN, whose price is low or even zero. Therefore, how to deploy wireless LAN APs to offload traffic without impairing MNO's profit is a critical problem for MNOs. As far as the authors understand, existing studies about deployment of wireless LAN APs do not consider MNO's profit and are usually in a heuristic manner. In this paper, we study the location-based advertising (LBA) leveraged wireless LAN deployment, where MNO may also collect revenue by selling LBA service in different locations to advertisers. We formulate MNO's profit maximization problem by considering different MU's demand in different locations, wireless LAN price for MUs, and revenue from LBA service. Extensive simulations are conducted to validate our analytical results.
AB - In order to improve the quality of service (QoS) for mobile users (MUs) and save investment cost for deploying new cellular base station, mobile network operators (MNOs) are deploying wireless local area network (LAN) access points (APs) to offload MU's traffic from cellular network to wireless LAN. However, offloading too much traffic from cellular network may impair MNO's profit since the cellular network price is higher than that of wireless LAN, whose price is low or even zero. Therefore, how to deploy wireless LAN APs to offload traffic without impairing MNO's profit is a critical problem for MNOs. As far as the authors understand, existing studies about deployment of wireless LAN APs do not consider MNO's profit and are usually in a heuristic manner. In this paper, we study the location-based advertising (LBA) leveraged wireless LAN deployment, where MNO may also collect revenue by selling LBA service in different locations to advertisers. We formulate MNO's profit maximization problem by considering different MU's demand in different locations, wireless LAN price for MUs, and revenue from LBA service. Extensive simulations are conducted to validate our analytical results.
KW - location-based advertising
KW - mobile data offloading
KW - profit maximization
KW - wireless LAN
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UR - http://www.scopus.com/inward/citedby.url?scp=85046658647&partnerID=8YFLogxK
U2 - 10.23919/CNSM.2017.8255996
DO - 10.23919/CNSM.2017.8255996
M3 - Conference contribution
AN - SCOPUS:85046658647
T3 - 2017 13th International Conference on Network and Service Management, CNSM 2017
SP - 1
EP - 7
BT - 2017 13th International Conference on Network and Service Management, CNSM 2017
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 13th International Conference on Network and Service Management, CNSM 2017
Y2 - 26 November 2017 through 30 November 2017
ER -