年別の研究成果
年別の研究成果
- 18 件
検索結果
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2023
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, T., Almeida, V., Calapez, A., Matsuoka, H. & Yamashita, R., 2023, (Accepted/In press) In: International Journal of Sports Marketing and Sponsorship.研究成果: Article › 査読
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Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, K. & Matsuoka, H., 2023 1月 17, In: International Journal of Sports Marketing and Sponsorship. 24, 1, p. 20-37 18 p.研究成果: Article › 査読
Open Access -
Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations
Uhrich, S., Behrens, A., Kang, T. A., Matsuoka, H. & Uhlendorf, K., 2023, In: Journal of Global Sport Management. 8, 1, p. 252-280 29 p.研究成果: Article › 査読
5 被引用数 (Scopus) -
Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, T. & Matsuoka, H., 2023 2月 15, In: Journal of Business and Industrial Marketing. 38, 4, p. 774-787 14 p.研究成果: Article › 査読
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Temporal team switching after the elimination of the supported team at a knockout tournament
Latypova, E. & Matsuoka, H., 2023 1月 17, In: International Journal of Sports Marketing and Sponsorship. 24, 1, p. 74-89 16 p.研究成果: Article › 査読
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The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, T. & Matsuoka, H., 2023 2月, In: Journal of Business Research. 156, 113527.研究成果: Article › 査読
Open Access -
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Hahm, J., Choi, H., Matsuoka, H., Kim, J. & Byon, K. K., 2023 4月 3, In: International Journal of Sports Marketing and Sponsorship. 24, 2, p. 333-358 26 p.研究成果: Article › 査読
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2022
Effect of 2002 FIFA World Cup: Point of Attachment That Promotes Mass Football Participation
Kang, T., Hahm, J. & Matsuoka, H., 2022 3月 30, In: Frontiers in Psychology. 13, 857323.研究成果: Article › 査読
Open Access -
How does spectator marketing in women's leagues differ from that in men's leagues?
Adachi, N., Yamashita, R. & Matsuoka, H., 2022, In: International Journal of Sport Management and Marketing. 22, 1-2, p. 1-18 18 p.研究成果: Article › 査読
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2021
Gender differences in statistical interaction effects of perceived well-being and structural constraints on the intention to attend a game
Yamashita, R., Kang, T. A. & Matsuoka, H., 2021, (Accepted/In press) In: Managing Sport and Leisure.研究成果: Article › 査読
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Graduate employability and higher education's contributions to human resource development in sport business before and after COVID-19
Sato, S., Kang, T. A., Daigo, E., Matsuoka, H. & Harada, M., 2021 6月, In: Journal of Hospitality, Leisure, Sport and Tourism Education. 28, 100306.研究成果: Article › 査読
15 被引用数 (Scopus) -
The Association Between Facial Width-to-Height Ratio (fWHR) and Sporting Performances: Evidence From Professional Basketball Players in Japan
Sato, S., Kinoshita, K., Sekino, K., Amano, H., Bizen, Y. & Matsuoka, H., 2021 8月 18, In: Frontiers in Psychology. 12, 714819.研究成果: Article › 査読
Open Access2 被引用数 (Scopus) -
Understanding the relationship between past experience of a sports mega-event and current spectatorship: The mediating role of nostalgia
Hahm, J., Kang, T. A. & Matsuoka, H., 2021 3月 2, In: Sustainability (Switzerland). 13, 6, 3504.研究成果: Article › 査読
Open Access4 被引用数 (Scopus) -
2020
From inspiration to nostalgia: the football participation legacy of the 2002 FIFA World Cup Korea/Japan
Hahm, J., Kang, T. A. & Matsuoka, H., 2020 12月, In: Sport in Society. 23, 12, p. 2055-2077 23 p.研究成果: Article › 査読
6 被引用数 (Scopus) -
The effect of sponsorship purpose articulation on fit: moderating role of mission overlap
Kang, T. A. & Matsuoka, H., 2020, In: International Journal of Sports Marketing and Sponsorship. 22, 3, p. 550-565 16 p.研究成果: Article › 査読
5 被引用数 (Scopus) -
2018
Spectators’ points of attachment and their influence on behavioural intentions of women’s national football games
Hallmann, K., Oshimi, D., Harada, M., Matsuoka, H. & Breuer, C., 2018 10月 3, In: Soccer and Society. 19, 7, p. 903-923 21 p.研究成果: Article › 査読
4 被引用数 (Scopus) -
2014
Motives of sport spectators in China: A case study of the Chinese Super League
Wang, C. & Matsuoka, H., 2014, In: International Journal of Sport Management and Marketing. 15, 1-2, p. 57-74 18 p.研究成果: Article › 査読
4 被引用数 (Scopus) -
2009
Motives of United States and Japanese professional baseball consumers and level of team identification
James, J. D., Fujimoto, J., Ross, S. D. & Matsuoka, H., 2009, In: International Journal of Sport Management and Marketing. 6, 4, p. 351-366 16 p.研究成果: Article › 査読
7 被引用数 (Scopus)