A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.
|出版ステータス||Published - 2001 12月|
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