Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives

Tetsuo Yamabe; Vili Lehdonvirta; Hitoshi Ito; Hayuru Soma; Hiroaki Kimura; Tatsuo Nakajima

doi:10.1007/978-3-642-13226-1_20

Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives

Tetsuo Yamabe^*, Vili Lehdonvirta, Hitoshi Ito, Hayuru Soma, Hiroaki Kimura, Tatsuo Nakajima

^*この研究の対応する著者

基幹理工学部

研究成果: Conference contribution

6 被引用数 (Scopus)

抄録

In this paper, we further develop the idea of combining pervasive computing techniques with electronic payment systems to create activity-based micro-incentives. Economic incentives are an effective way to influence consumer behavior, and are used in e.g. marketing and resource coordination. Our approach allows marketers and regulators to induce consumers to perform particular actions in new application domains by attaching micro-prices to a wider range of behaviors. A key challenge is designing incentive mechanisms that result in desired behavior changes. We examine two basic incentive models. Based on the results of preliminary experiments, we discuss how economic incentives can affect consumer attitudes and lead to sustainable behavior changes.

本文言語	English
ホスト出版物のタイトル	Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings
ページ	193-204
ページ数	12
DOI	https://doi.org/10.1007/978-3-642-13226-1_20
出版ステータス	Published - 2010 7月 21
イベント	5th International Conference on Persuasive Technology, PERSUASIVE 2010 - Copenhagen, Denmark 継続期間: 2010 6月 7 → 2010 6月 10

出版物シリーズ

名前	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
巻	6137 LNCS
ISSN（印刷版）	0302-9743
ISSN（電子版）	1611-3349

Conference

Conference	5th International Conference on Persuasive Technology, PERSUASIVE 2010
国/地域	Denmark
City	Copenhagen
Period	10/6/7 → 10/6/10

ASJC Scopus subject areas

理論的コンピュータサイエンス
コンピュータサイエンス（全般）

UN SDG

この成果は、次の持続可能な開発目標に貢献しています

文献へのアクセス

10.1007/978-3-642-13226-1_20

他のファイルとリンク

引用スタイル

Yamabe, T., Lehdonvirta, V., Ito, H., Soma, H., Kimura, H., & Nakajima, T. (2010). Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives. In Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings (pp. 193-204). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6137 LNCS). https://doi.org/10.1007/978-3-642-13226-1_20

Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives. / Yamabe, Tetsuo; Lehdonvirta, Vili; Ito, Hitoshi その他.
Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings. 2010. p. 193-204 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6137 LNCS).

研究成果: Conference contribution

Yamabe, T, Lehdonvirta, V, Ito, H, Soma, H, Kimura, H & Nakajima, T 2010, Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives. in Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 6137 LNCS, pp. 193-204, 5th International Conference on Persuasive Technology, PERSUASIVE 2010, Copenhagen, Denmark, 10/6/7. https://doi.org/10.1007/978-3-642-13226-1_20

Yamabe T, Lehdonvirta V, Ito H, Soma H, Kimura H, Nakajima T. Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives. In Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings. 2010. p. 193-204. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-642-13226-1_20

Yamabe, Tetsuo ; Lehdonvirta, Vili ; Ito, Hitoshi その他. / Activity-based micro-pricing : Realizing sustainable behavior changes through economic incentives. Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings. 2010. pp. 193-204 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives

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出版物シリーズ

Conference

ASJC Scopus subject areas

UN SDG

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