An efficient location recommendation scheme based on clustering and data fusion

Recently, location-based social networks (LBSNs) have witnessed a significant development, and have attracted millions of mobile users to share their locations and location-related contents. Due to the huge data in LBSNs, it is imperative to design an efficient location recommendation scheme for abundant users. But most of existing works suffer from poor accuracy and efficiency. On one hand, the traditional user-based collaborative filtering (CF) methods only focus on user characteristics, which limit the recommendation accuracy. On the other hand, it is inefficient to traverse all LBSN data in each recommendation. To solve the above issues, this paper proposes a new location recommendation method LC–G–P, in which, Louvain method is adopted to cluster users into several communities; and meanwhile, multiple features including Geographical distance, location Popularity are incorporated into location recommendation. Experiments based on real LBSN dataset illustrate that the proposed recommendation scheme LC–G–P has better accuracy and efficiency, in comparison with the existed typical location recommendation schemes.