TY - JOUR
T1 - An exploratory positioning analysis
T2 - Three-mode multivariate analysis for semantic differential data
AU - Toyoda, Hideki
N1 - Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2001/8
Y1 - 2001/8
N2 - The purpose of this study was to propose an exploratory positioning analysis method based on a three-mode multivariate statistical model for analyzing semantic differential (SD) data. This new method can be easily implemented by using a structural equation modeling (SEM) program such as LISREL and CALIS, because the mean structure and covariance structure of this method are expressed as submodels of SEM. Two necessary conditions for checking identifiability of this model are shown. It is also shown that this model is scale equivariant for SD data.
AB - The purpose of this study was to propose an exploratory positioning analysis method based on a three-mode multivariate statistical model for analyzing semantic differential (SD) data. This new method can be easily implemented by using a structural equation modeling (SEM) program such as LISREL and CALIS, because the mean structure and covariance structure of this method are expressed as submodels of SEM. Two necessary conditions for checking identifiability of this model are shown. It is also shown that this model is scale equivariant for SD data.
KW - Covariance structure
KW - Positioning analysis
KW - Semantic differential data
KW - Structural equation modeling
KW - Three-mode multivariate analysis
UR - http://www.scopus.com/inward/record.url?scp=0035435027&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0035435027&partnerID=8YFLogxK
U2 - 10.4992/jjpsy.72.213
DO - 10.4992/jjpsy.72.213
M3 - Article
C2 - 11697275
AN - SCOPUS:0035435027
SN - 0021-5236
VL - 72
SP - 213
EP - 218
JO - Shinrigaku Kenkyu
JF - Shinrigaku Kenkyu
IS - 3
ER -