TY - GEN
T1 - Attractive faces are rewarding irrespective of face category
T2 - 12th International Conference on Knowledge and Smart Technology, KST 2020
AU - Kobayashi, Maiko
AU - Watanabe, Katsumi
AU - Nakamura, Koyo
N1 - Funding Information:
ACKNOWLEDGMENT This research was supported by the JSPS KAKENHI (19K20591; 17H06344)
Publisher Copyright:
© 2020 IEEE.
PY - 2020/1
Y1 - 2020/1
N2 - Attractive faces have reward value for beholders, and thus people are motivated to view them. The incentive salience of attractive faces has been measured by using a pay-per-view key-pressing paradigm, wherein participants change the viewing time of a presented face image. For example, it was reported that male and female viewers were motivated to view attractive opposite-sex faces and cute infant faces longer than less attractive/cute faces. However, sex differences in the motivation to view attractive adult and cute infant faces were equivocal. We replicated previous observations from Caucasian populations that attractive faces are viewed longer than less attractive faces in a pay-per-view task in East-Asian populations. Results revealed that our male and female Japanese participants both made efforts to view attractive/cute faces irrespective of face category.
AB - Attractive faces have reward value for beholders, and thus people are motivated to view them. The incentive salience of attractive faces has been measured by using a pay-per-view key-pressing paradigm, wherein participants change the viewing time of a presented face image. For example, it was reported that male and female viewers were motivated to view attractive opposite-sex faces and cute infant faces longer than less attractive/cute faces. However, sex differences in the motivation to view attractive adult and cute infant faces were equivocal. We replicated previous observations from Caucasian populations that attractive faces are viewed longer than less attractive faces in a pay-per-view task in East-Asian populations. Results revealed that our male and female Japanese participants both made efforts to view attractive/cute faces irrespective of face category.
KW - Facial attractiveness
KW - Facial cuteness
KW - Motivation
KW - Sex difference
UR - http://www.scopus.com/inward/record.url?scp=85084043466&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85084043466&partnerID=8YFLogxK
U2 - 10.1109/KST48564.2020.9059336
DO - 10.1109/KST48564.2020.9059336
M3 - Conference contribution
AN - SCOPUS:85084043466
T3 - KST 2020 - 2020 12th International Conference on Knowledge and Smart Technology
SP - 186
EP - 190
BT - KST 2020 - 2020 12th International Conference on Knowledge and Smart Technology
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 29 January 2020 through 1 February 2020
ER -