Case study of building customer experience and technology management at thetraditional company "shoyeido"

This study aims to analyze factors necessary for stable growth oftraditional company. Based on Shoyeido's case, this study conducts analyses fromthe perspective of building customer experience, and also examinestechnological management. For this purpose, we investigated the product ofShoyeido and carried out an interview with President Masataka Rata. Shoyeido'scase seems to validate the following two hypotheses of this study. I:Traditional companies offer not only products but also added value called"customer experience" II: Traditional companies conduct technologymanagement based on core technologies. It is indicated that general companieswithout long histories have the potential for steady growth by incorporatingthese factors. ICIC International