Community-based management for low-digitalized communities using cross-cutting purchasing behavior

Yuya Ieiri*, Kaishu Yamaki, Reiko Hishiyama

*この研究の対応する著者

研究成果: Article査読

抄録

The need for community-based management to revitalize the economy of commercial areas by using consumer behavior analysis focusing on transactions has increased. Low-digitalized shopping communities, commercial communities that include retailing that have not introduced digital technologies, require community-based management using consumer behavior analysis. However, low-digitalized shopping communities cannot collect cross-cutting consumer behavior data using digital technologies such as point of sales (POS) systems. This difficulty obscures the novel management potential of applying such customer behavior analysis to community-based management. Our study aims to bridge the gap between low-digitalized shopping communities and community-based management using customer behavior analysis. To achieve this purpose, this study proposed a novel management approach using data collected using paper-based community currencies and its analysis method. Two field experiments were performed in low-digitalized shopping communities in Japan using two types of community currencies: from-to (FT) and customer attributes (CA). This study illustrated the possibility of community-based management in low-digitalized shopping communities and extending conventional retailing management methods using customer behavior analysis to community-based management.

本文言語English
論文番号21
ジャーナルHumanities and Social Sciences Communications
11
1
DOI
出版ステータスPublished - 2024 12月

ASJC Scopus subject areas

  • 芸術および人文科学一般
  • 経済学、計量経済学および金融学一般
  • ビジネス、管理および会計一般
  • 社会科学一般
  • 心理学一般

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