TY - GEN
T1 - Creating customer experience by emotional design
AU - Irisawa, Yusuke
AU - Nagasawa, Shin'ya
PY - 2010
Y1 - 2010
N2 - This study aims to analyze the relation among the theory of customer experience which Bernd H. Schmitt insist, the information process of Kansei in Kansei engineering and the theory of emotional design which Donald A. Norman do. Also, we have examined its relation to build customer experience using the information process of Kansei and emotional design, based on three case studies.
AB - This study aims to analyze the relation among the theory of customer experience which Bernd H. Schmitt insist, the information process of Kansei in Kansei engineering and the theory of emotional design which Donald A. Norman do. Also, we have examined its relation to build customer experience using the information process of Kansei and emotional design, based on three case studies.
KW - Customer experience
KW - Customer experiential design
KW - Design process
KW - Kansei
KW - Product design
UR - http://www.scopus.com/inward/record.url?scp=84859241603&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84859241603&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84859241603
SN - 9780857292230
T3 - DS 66-2: Proceedings of the 1st International Conference on Design Creativity, ICDC 2010
BT - DS 66-2
T2 - 1st International Conference on Design Creativity, ICDC 2010
Y2 - 29 November 2010 through 1 December 2010
ER -