TY - GEN
T1 - Customer experience management influencing on human Kansei to MOT
AU - Nagasawa, Shin'ya
PY - 2006
Y1 - 2006
N2 - Recently knowledge obtained from customer experience is effective in producing and designing goods and products, especially ones that influence on Kansei and psychological aspects of consumers. If such methods can be summarized combined more organizedly into some theoretical methodology such knowledge will be more powerful. Furthermore, it is also possible to understand hit products and brand goods that have little understanding. The objective of the paper is to explain the relation and the meaning of Customer Experience Management approach, that is manufacturing and fabrication that influencing on the human Kansei to Management of Technology and Engineering (MOT).
AB - Recently knowledge obtained from customer experience is effective in producing and designing goods and products, especially ones that influence on Kansei and psychological aspects of consumers. If such methods can be summarized combined more organizedly into some theoretical methodology such knowledge will be more powerful. Furthermore, it is also possible to understand hit products and brand goods that have little understanding. The objective of the paper is to explain the relation and the meaning of Customer Experience Management approach, that is manufacturing and fabrication that influencing on the human Kansei to Management of Technology and Engineering (MOT).
UR - http://www.scopus.com/inward/record.url?scp=33750712451&partnerID=8YFLogxK
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U2 - 10.1007/11893011_124
DO - 10.1007/11893011_124
M3 - Conference contribution
AN - SCOPUS:33750712451
SN - 3540465421
SN - 9783540465423
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 980
EP - 987
BT - Knowledge-Based Intelligent Information and Engineering Systems - 10th International Conference, KES 2006, Proceedings
PB - Springer Verlag
T2 - 10th International Conference on Knowledge-Based Intelligent Information and Engineering Systems, KES 2006
Y2 - 9 October 2006 through 11 October 2006
ER -