This paper is based on a questionnaire survey that was conducted on senior high school students (both in urban and rural areas) in the State of Kelantan, Malaysia. Our objective is to present the causal relationship using Covariance Structural Analysis of the factors that are perceived to encourage the teenagers to use the Internet service. Based on the data collected from the survey, we can also make a comparison on the levels and patterns of the Internet usage between the urban and rural teenagers in Kelantan. Then, we come up with recommendations on how to address the issue of the diffusion of Internet usage, especially on how to bridge the digital gap between the urban and rural population.
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