TY - JOUR
T1 - Fitting a psychometric function to price judgments
T2 - An analysis of consumers' judgments for discounted prices
AU - Fan, Lun
AU - Takemura, Kazuhisa
PY - 2005/8
Y1 - 2005/8
N2 - We examined a psychometric function of price judgment, comparing the mental ruler model, which predicted inverted S-shaped psychometric function, with a power function. Subjects, 102 citizens living in Japan, were asked to rate satisfaction with specified discounted prices. Analysis indicated that predictions of the mental ruler model gave a better fit than those of the power function.
AB - We examined a psychometric function of price judgment, comparing the mental ruler model, which predicted inverted S-shaped psychometric function, with a power function. Subjects, 102 citizens living in Japan, were asked to rate satisfaction with specified discounted prices. Analysis indicated that predictions of the mental ruler model gave a better fit than those of the power function.
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U2 - 10.2466/pms.101.1.223-228
DO - 10.2466/pms.101.1.223-228
M3 - Review article
C2 - 16350628
AN - SCOPUS:28044434061
SN - 0031-5125
VL - 101
SP - 223
EP - 228
JO - Perceptual and Motor Skills
JF - Perceptual and Motor Skills
IS - 1
ER -