Market design for standardization problems with agent-based social simulation

Kotaro Ohori*, Shingo Takahashi


研究成果: Article査読

14 被引用数 (Scopus)


This paper provides a computational market model with technological competitions among standards and presents simulations of various scenarios concerning standardization problems. The market model has three features: (1) economic entities such as consumers and firms are regarded as autonomous agents; (2) micro interactions among consumer agents or firm agents have essential mechanisms interpretable in real markets; and (3) consumers' preferences and firms' technologies co-affect their evolutionary behavior. In recent years, consumers have experienced various inconveniences from de facto competition based on a market mechanism. Standardization communities or committees such as the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) need to design a compatible standard or a de jure standard in a market. However, it is difficult for market designers to decide a method or timing for the standardization. Here, by introducing a novel technique used in agent-based social simulation (ABSS), which we call "scenario analysis," we aim to support such decision making. Scenario analysis provides the possible market changes that can occur following implementation of a design policy under a specific market situation and the market mechanisms that generate these market changes.

ジャーナルJournal of Evolutionary Economics
出版ステータスPublished - 2012 1月 1

ASJC Scopus subject areas

  • ビジネス、管理および会計(全般)
  • 経済学、計量経済学


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