TY - JOUR
T1 - Strategy clusters in japanese markets
T2 - Firm performance implications
AU - Kotabe, Masaaki
AU - Duhan, Dale F.
PY - 1993/12
Y1 - 1993/12
N2 - This study identifies generic Japanese strategy clusters and explores their performance implications. It is based on Japanese executives’ perceptions of the veracity of various PIMS strategy principles in Japan. Three distinct strategy clusters are identified around market position and product strategy dimensions. These Japanese strategy clusters, when moderated by such contingency factors as strategic orientation and product life cycle stage, offer unique performance implications for the Japanese market.
AB - This study identifies generic Japanese strategy clusters and explores their performance implications. It is based on Japanese executives’ perceptions of the veracity of various PIMS strategy principles in Japan. Three distinct strategy clusters are identified around market position and product strategy dimensions. These Japanese strategy clusters, when moderated by such contingency factors as strategic orientation and product life cycle stage, offer unique performance implications for the Japanese market.
UR - http://www.scopus.com/inward/record.url?scp=21144470299&partnerID=8YFLogxK
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U2 - 10.1177/0092070393211003
DO - 10.1177/0092070393211003
M3 - Article
AN - SCOPUS:21144470299
SN - 0092-0703
VL - 21
SP - 21
EP - 31
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
IS - 1
ER -