TY - JOUR
T1 - Temptation over time
T2 - Delays help
AU - DeJarnette, Patrick
N1 - Funding Information:
This paper has greatly benefited from the feedback by two anonymous referees and the comments of Kalyan Chatterjee, Yi Yi Chen, Josie Chen, Alex Imas, Lionel Page, Hendrik Rommeswinkel, Charles Sprenger, and Joseph Wang. This work was also made possible due to excellent research assistance by Andrea Wang and the Wharton Behavioral Lab staff. Some of this work was done while DeJarnette was a student at the Wharton School and as an assistant professor at National Taiwan University. Funding: This work was supported by the Wharton School's Mack Institute for Innovation Management and MOST Grant 107-2410-H-002-032. All errors are my own.
Funding Information:
This paper has greatly benefited from the feedback by two anonymous referees and the comments of Kalyan Chatterjee, Yi Yi Chen, Josie Chen, Alex Imas, Lionel Page, Hendrik Rommeswinkel, Charles Sprenger, and Joseph Wang. This work was also made possible due to excellent research assistance by Andrea Wang and the Wharton Behavioral Lab staff. Some of this work was done while DeJarnette was a student at the Wharton School and as an assistant professor at National Taiwan University. Funding: This work was supported by the Wharton School’s Mack Institute for Innovation Management and MOST Grant 107-2410-H-002-032. All errors are my own.
Publisher Copyright:
© 2020
PY - 2020/9
Y1 - 2020/9
N2 - Does temptation decline over time? Recent studies have highlighted the importance of Pavlovian processes but less is known about how these responses change over time. In a laboratory experiment, every subject made a choice between a banana and chocolate, but a treatment group was informed in advance about the existence of the upcoming choice. These treated subjects were 28% more likely to ultimately choose a banana. Testing an alternative hypothesis of limited willpower, I find no evidence of a simple resource depletion effect using previously induced effort.
AB - Does temptation decline over time? Recent studies have highlighted the importance of Pavlovian processes but less is known about how these responses change over time. In a laboratory experiment, every subject made a choice between a banana and chocolate, but a treatment group was informed in advance about the existence of the upcoming choice. These treated subjects were 28% more likely to ultimately choose a banana. Testing an alternative hypothesis of limited willpower, I find no evidence of a simple resource depletion effect using previously induced effort.
KW - Food choice
KW - Temptation
KW - Waiting period
UR - http://www.scopus.com/inward/record.url?scp=85088392253&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85088392253&partnerID=8YFLogxK
U2 - 10.1016/j.jebo.2020.06.027
DO - 10.1016/j.jebo.2020.06.027
M3 - Article
AN - SCOPUS:85088392253
SN - 0167-2681
VL - 177
SP - 752
EP - 761
JO - Journal of Economic Behavior and Organization
JF - Journal of Economic Behavior and Organization
ER -