TY - JOUR
T1 - Three methods to deal with the uncertain market environment
T2 - Establishing new intrachannel relationships
AU - Moriguchi, Takeshi
N1 - Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 1994/1/1
Y1 - 1994/1/1
N2 - In dealing with the present uncertain market environment three principal measures are being taken: micromarketing, the strategic use of information systems, and strategic alliances. Each is closely involved in the new intrachannel relationship that is the change from competition to cooperation. This paper outlines these three methods and introduces the MID (Marketing Intelligence Development organization), a joint R&D group of manufacturers, wholesalers, and retailers, as an example of intrachannel cooperation in Japan.
AB - In dealing with the present uncertain market environment three principal measures are being taken: micromarketing, the strategic use of information systems, and strategic alliances. Each is closely involved in the new intrachannel relationship that is the change from competition to cooperation. This paper outlines these three methods and introduces the MID (Marketing Intelligence Development organization), a joint R&D group of manufacturers, wholesalers, and retailers, as an example of intrachannel cooperation in Japan.
UR - http://www.scopus.com/inward/record.url?scp=84954971968&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84954971968&partnerID=8YFLogxK
U2 - 10.1300/J049v03n03_05
DO - 10.1300/J049v03n03_05
M3 - Article
AN - SCOPUS:84954971968
SN - 1046-669X
VL - 3
SP - 57
EP - 70
JO - Journal of Marketing Channels
JF - Journal of Marketing Channels
IS - 3
ER -