Willingness to Pay for Home Energy Management System: A Cross-Country Comparison

Xiaojing Xu; Chien Fei Chen; Ayu Washizu; Hideo Ishii; Hayashi Yashiro

doi:10.1109/PESGM.2018.8586275

Willingness to Pay for Home Energy Management System: A Cross-Country Comparison

Xiaojing Xu, Chien Fei Chen, Ayu Washizu, Hideo Ishii, Hayashi Yashiro

研究成果: Conference contribution

4 被引用数 (Scopus)

抄録

Home Energy Management System (HEMS) is a technology that can increase residential energy efficiency and demand flexibility, which in turn improves power grid reliability and renewable energy penetration. This research investigates residents' willingness to pay (WTP) for HEMS in New York and Tokyo, and how demographic and socio-psychological variables derived from Theory of Planned Behavior, Technology Acceptance Model and empirical evidence affect WTP. Bootstrapped regression analyses with 5000 resamples showed that attitude towards HEMS, social norms, and cost concerns affected WTP in both cities; perceived usefulness increased WTP in Tokyo; gender, age, income, trust in utilities and dependency concern affected WTP in New York. The results suggest the need to enhance social norms and alleviate cost concerns in promoting HEMS. Moreover, while educational campaigns about the usefulness of HEMS may help in Tokyo, targeting specific customer segments and cultivating trust in utility companies may be more effective in New York.

本文言語	English
ホスト出版物のタイトル	2018 IEEE Power and Energy Society General Meeting, PESGM 2018
出版社	IEEE Computer Society
ISBN（電子版）	9781538677032
DOI	https://doi.org/10.1109/PESGM.2018.8586275
出版ステータス	Published - 2018 12月 21
イベント	2018 IEEE Power and Energy Society General Meeting, PESGM 2018 - Portland, United States 継続期間: 2018 8月 5 → 2018 8月 10

出版物シリーズ

名前	IEEE Power and Energy Society General Meeting
巻	2018-August
ISSN（印刷版）	1944-9925
ISSN（電子版）	1944-9933

Other

Other	2018 IEEE Power and Energy Society General Meeting, PESGM 2018
国/地域	United States
City	Portland
Period	18/8/5 → 18/8/10

ASJC Scopus subject areas

エネルギー工学および電力技術
原子力エネルギーおよび原子力工学
再生可能エネルギー、持続可能性、環境
電子工学および電気工学

UN SDG

この成果は、次の持続可能な開発目標に貢献しています

文献へのアクセス

10.1109/PESGM.2018.8586275

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引用スタイル

Xu, X, Chen, CF, Washizu, A , Ishii, H & Yashiro, H 2018, Willingness to Pay for Home Energy Management System: A Cross-Country Comparison. in 2018 IEEE Power and Energy Society General Meeting, PESGM 2018., 8586275, IEEE Power and Energy Society General Meeting, vol. 2018-August, IEEE Computer Society, 2018 IEEE Power and Energy Society General Meeting, PESGM 2018, Portland, United States, 18/8/5. https://doi.org/10.1109/PESGM.2018.8586275

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abstract = "Home Energy Management System (HEMS) is a technology that can increase residential energy efficiency and demand flexibility, which in turn improves power grid reliability and renewable energy penetration. This research investigates residents' willingness to pay (WTP) for HEMS in New York and Tokyo, and how demographic and socio-psychological variables derived from Theory of Planned Behavior, Technology Acceptance Model and empirical evidence affect WTP. Bootstrapped regression analyses with 5000 resamples showed that attitude towards HEMS, social norms, and cost concerns affected WTP in both cities; perceived usefulness increased WTP in Tokyo; gender, age, income, trust in utilities and dependency concern affected WTP in New York. The results suggest the need to enhance social norms and alleviate cost concerns in promoting HEMS. Moreover, while educational campaigns about the usefulness of HEMS may help in Tokyo, targeting specific customer segments and cultivating trust in utility companies may be more effective in New York.",

author = "Xiaojing Xu and Chen, {Chien Fei} and Ayu Washizu and Hideo Ishii and Hayashi Yashiro",

note = "Funding Information: This work is supported in part by National Science Foundation (NSF) Award Number CNS 1541117 and the Engineering Research Center Program of the NSF and the Department of Energy under NSF Award Number EEC-1041877 and the CURENT Industry Partnership Program. Publisher Copyright: {\textcopyright} 2018 IEEE.; 2018 IEEE Power and Energy Society General Meeting, PESGM 2018 ; Conference date: 05-08-2018 Through 10-08-2018",

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AU - Yashiro, Hayashi

N1 - Funding Information: This work is supported in part by National Science Foundation (NSF) Award Number CNS 1541117 and the Engineering Research Center Program of the NSF and the Department of Energy under NSF Award Number EEC-1041877 and the CURENT Industry Partnership Program. Publisher Copyright: © 2018 IEEE.

PY - 2018/12/21

Y1 - 2018/12/21

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AB - Home Energy Management System (HEMS) is a technology that can increase residential energy efficiency and demand flexibility, which in turn improves power grid reliability and renewable energy penetration. This research investigates residents' willingness to pay (WTP) for HEMS in New York and Tokyo, and how demographic and socio-psychological variables derived from Theory of Planned Behavior, Technology Acceptance Model and empirical evidence affect WTP. Bootstrapped regression analyses with 5000 resamples showed that attitude towards HEMS, social norms, and cost concerns affected WTP in both cities; perceived usefulness increased WTP in Tokyo; gender, age, income, trust in utilities and dependency concern affected WTP in New York. The results suggest the need to enhance social norms and alleviate cost concerns in promoting HEMS. Moreover, while educational campaigns about the usefulness of HEMS may help in Tokyo, targeting specific customer segments and cultivating trust in utility companies may be more effective in New York.

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Willingness to Pay for Home Energy Management System: A Cross-Country Comparison

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出版物シリーズ

Other

ASJC Scopus subject areas

UN SDG

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