抄録
Brand building and marketing are known effective value creation means for companies and businesses. This paper reports on the innovative application of such brand building methods (Brand Value Creation) in a large scale redevelopment project for Shibuya Sakuragaoka, and provides an assessment of its benefits: the architecture becomes distinctive brand symbols, achieving synergies with other brand marketing symbols, and delivers higher income and return on investment by delivering higher customer value.
| 寄稿の翻訳タイトル | Applying brand marketing to architectural design in urban development: Study for Shibuya Sakuragaoka redevelopment |
|---|---|
| 本文言語 | Japanese |
| ページ（範囲） | 278-283 |
| ページ数 | 6 |
| ジャーナル | AIJ Journal of Technology and Design |
| 巻 | 26 |
| 号 | 62 |
| DOI | |
| 出版ステータス | Published - 2020 2月 |
Keywords
- Architectural design
- Brand Value Creation
- Brand marketing
- Commercial space
- Redevelopment project
ASJC Scopus subject areas
- 建築
- 建築および建設